Royal College of Art
Generation RCA
Branded Content
A film for the Royal College of Art in London — a place built around one idea: pushing creative practice further, at postgraduate level, and nothing else. As the world’s only entirely postgraduate art and design university, the RCA brings together artists, designers and researchers across disciplines, turning studios and workshops into testing grounds for new ways of thinking and making.
The film moves between current students and celebrated alumni, showing how that same spirit runs through both. Ranked the world’s number one university for Art & Design for 11 consecutive years (2015–2025), the RCA is less a campus than an engine for new work.