Malaria Must Die
Power of the Voice
Charity Film
Malaria Must Die: Power of the Voice launched the world’s first voice petition — asking people to record a spoken message instead of signing their name, turning public support into something you can literally hear.
The launch film became an early, high-profile example of AI used for social good: David Beckham appears to speak nine languages, created using AI video synthesis technology developed by Synthesia.
The creative idea is simple and direct: voices drive change — and by gathering thousands of them, the campaign aimed to pressure leaders ahead of major global health funding decisions (including the The Global Fund), even transforming submissions into a “sound sculpture” to be delivered to decision-makers.
SILVER - Creative Circle 2020 - Best Online Campaign / WINNER - Webby Awards 2020 - Public Service & Activism / SILVER - Creative Circle 2020 - Best Innovation/Use of New Technology / BRONZE - Creative Circle 2020 - Best Charity and Public Service Online / BRONZE - Creative Circle 2020 - Best Conceptual Idea / WINNER - Campaign Tech Awards 2020 for Breakthrough tech in campaign / GRAND PRIX - BIMA Awards 2019 / WINNER - The Drum Awards 2019 - Best Not for Profit Campaign / WINNER - The Cog X 2019 for Outstanding use of AI for social good