Mexico 66

Taking inspiration from the Mexico City Summer Olympic games, the Mexico 66 collection is brought to life in a bold, colourful visual world created in collaboration with Karan Singh—graphic, rhythmic, and unapologetically bright—echoing the vibrant decoration that defined the era. Rather than recreating the games, the film translates their energy into modern motion: clean geometry, punchy patterns, and celebratory colour that appear around the product as it moves, turning each frame into a living poster and each step into a moment of design.