From Sweden Not Hollywood

For this series of idents, Volvo takes us back to its homelands; a unique and beguiling land, rugged, honest yet breathtakingly beautiful and most importantly inexorably connected with the brand.

The concept celebrates the art of Hollywood filmmaking by playfully adding a touch of Swedishness to well-known film terminology. The idents run before, in-between and after big production shows on SKY. The context helps contrast and show viewers that the rugged beauty of Sweden is as dramatic as any polished Hollywood production.

Winner of Best Film Campaign Automotive at Campaign Big Award.